Which of the following are key components of a marketing strategy?

B is the correct answer because it encompasses fundamental aspects that are essential for developing an effective marketing strategy.

Market research is vital as it involves gathering and analyzing data about consumers, competitors, and the overall market environment. This information helps businesses to understand market trends and consumer needs, which is critical for making informed decisions. Identifying the target market is equally important, as it defines the specific group of consumers the business aims to reach, ensuring that marketing efforts are concentrated where they will have the most impact.

Setting clear objectives provides direction and measurable goals for the marketing strategy, allowing businesses to evaluate success and make adjustments as needed. The marketing mix, often referred to as the "4 Ps" (product, price, place, promotion), outlines the tactical components that will be utilized to engage the target market effectively.

The other options, while they may contain elements relevant to marketing, do not capture the complete framework that underlines a comprehensive marketing strategy. For instance, components like customer service and sustainability are important but not typically considered foundational elements when specifically crafting a marketing strategy. Marketing funnel or sales conversion focuses on different stages of the customer journey without addressing the core components of strategy formulation. Lastly, target demographics and pricing model are relevant but lack the breadth and integration of