Assessment of Skills and Knowledge(ASK) in Fundamental Business Concepts Practice Test

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Which marketing function is associated with increasing advertising for a business?

  1. Sales

  2. Distribution

  3. Promotion

  4. Research

The correct answer is: Promotion

The marketing function that is associated with increasing advertising for a business is promotion. Promotion encompasses all activities aimed at informing customers about products and services and persuading them to make a purchase. This includes various forms of advertising, such as television, radio, online ads, and social media campaigns. Promotion serves to create awareness, generate interest, and drive sales, making it a key function in marketing strategies. By focusing on promotion, businesses can effectively increase their visibility and reach target customers, thereby enhancing their overall market presence. The other options relate to different facets of marketing. Sales deals primarily with the direct interaction with customers to close deals and generate revenue. Distribution focuses on how products are delivered to consumers, including logistics and supply chain management. Research involves gathering and analyzing data to inform business decisions, rather than actively promoting products. Thus, promotion is distinctly the function that drives advertising efforts.