Assessment of Skills and Knowledge(ASK) in Fundamental Business Concepts Practice Test

What type of skills should a communicator focus on to improve in a digital environment?

1. Verbal skills

2. Technical skills

3. Creative skills

4. Negotiation skills

The correct answer is: Technical skills

In a digital environment, focusing on technical skills is essential for effective communication because it involves understanding the tools and platforms used to convey messages. Digital communication typically requires familiarity with various technologies, such as social media channels, communication software, and online presentation tools. Strong technical skills enable a communicator to navigate these platforms efficiently, ensuring that their message is delivered clearly and effectively. Additionally, the digital landscape often involves data analysis, content management systems, and the ability to use digital design software for creating engaging content. Proficiency in these areas not only enhances the quality of communication but also ensures that the communicator can adapt to new technologies as they become available, making it possible to engage with audiences effectively in an ever-evolving digital space. While verbal, creative, and negotiation skills are indeed valuable in communication, they may not directly enhance a communicator’s effectiveness within a digital context as much as technical skills do.