How is digital marketing best described?

Digital marketing is best described as the use of the internet and digital technologies to promote products or services. This encompasses a wide range of online marketing tactics, including social media marketing, search engine optimization (SEO), email marketing, and content marketing, among others. The key characteristic that defines digital marketing is its reliance on digital channels to reach consumers, allowing businesses to connect with audiences in real-time, track behavior, and personalize communication based on data insights.

This approach stands in contrast to traditional marketing strategies, which typically involve more conventional methods such as television, radio, or print advertising, often lacking the interactive and measurable qualities of digital platforms. By leveraging tools and technologies available through the internet, businesses can more effectively target specific demographics and measure the success of their campaigns with analytics.