Assessment of Skills and Knowledge(ASK) in Fundamental Business Concepts Practice Test

How can an advertising agency help maintain data security?

1. Encrypt all communications

2. Assign unique passwords to employees

3. Limit advertising budgets

4. Share access with all staff

The correct answer is: Assign unique passwords to employees

The idea of assigning unique passwords to employees plays a crucial role in maintaining data security within an advertising agency. Unique passwords ensure that each individual has their own access credentials, which helps to limit access to sensitive information. If every employee uses a shared password, the risk of unauthorized access increases, as it becomes difficult to track who is accessing what information. Unique passwords can also prevent the likelihood of multiple individuals having access to an account when they may not need it, thus adhering to the principle of least privilege. In contrast, while encrypting communications is also a strong practice for data security, it primarily protects the data being exchanged rather than the access to systems. Limiting advertising budgets is not directly related to data security, and sharing access with all staff can lead to large vulnerabilities, as many people could potentially access and misuse sensitive data. Therefore, assigning unique passwords directly contributes to a more secure environment by tailoring access and accountability to each individual employee.