Define the term 'cost-benefit analysis'.

The term 'cost-benefit analysis' refers to a systematic process used to evaluate the anticipated costs associated with a decision or investment against the expected benefits. This analytical approach helps businesses and individuals make informed choices by weighing the potential advantages against the expenses involved.

In this context, cost-benefit analysis is crucial for decision-making as it provides a structured way to assess the viability of a proposal before any resources are committed. This ensures that the outcomes are favorable and help maximize the return on investment. The method is widely used in various fields, including business, economics, and public policy, to aid in creating efficient strategies and allocating resources effectively.

Other options focus on aspects that do not accurately capture the essence of cost-benefit analysis, such as forecasting sales revenue or focusing solely on expenses, both of which are narrower in scope and do not consider the balanced evaluation of costs versus benefits central to this analytical process.